Thursday, October 15, 2009

Sherwin Williams

Every now and again I'll run across some website that demonizes the Sherwin Williams logo. For those of you unfamiliar with said logo it is really quite simple and brilliant: A can of paint being poured over our fair blue planet with the words 'Cover The Earth' inscribed inside the globe.

Lots of hypersensitive eco-loons become all bent out of shape when discussing this logo because they are idiots and take the image and words literally...that Sherwin Williams wants to dump paint all over the planet.

A quick Google search turns up quite a different meaning. From the Sherwin Williams website - Our historical logo is one of the most recognized company logos in existence. Created in the late 1800s, the logo’s purpose was to represent the company’s desire to help beautify and protect the buildings of the world. It was a symbol of a young company’s enthusiasm, idealism and hope regarding its future and the possibility for achievement that hovered on the nation’s horizon.

The painters we hired to add some color and dynamics to our house used Sherwin Williams products, and we've been very pleased with the results. Having three kids will put paint through the ringer...sharpie scrawls, crayon drawings, Play-Doh, and various drinkable liquids have found their way onto our walls and the paint has held up remarkably well. Sherwin Williams paint has indeed succeeded to 'help beautify and protect' our walls.

So, the Sherwin Williams logo, when taken in the context of the original intent behind the inspriation for the design, makes perfect sense...the company doesn't want to dump paint into rivers, streams, lakes, and all over playgrounds...get over it enviro-goons.

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